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Kappa little file

From;    Author:Stand originally

In the brand virgin at the beginning of, kappa begins to provide assistance to all sorts of movement groups. According to statistic, arrive from 98 years 2002, kappa sponsorred 220 right-and-left teams of 27 countries and individual in all.

Involved sports item has the project of 16 individual Yo such as volleyball of football, ski, cricket, beach, hockey. Below the powerful support that supports action, kappa sponsorred Italy about at was being signed 1981 Youwentusi football club, sponsorred the United States successfully to attend again subsequently 1984 the national track team of los angeles Olympic Games. In supporting an activity, the product of the use innovation fabrics that Kappa brand place offers, unforgettable design and delegate brand language and brand image had decisive effect, make of Kappa brand famous degree be able to promote quickly.

Additional, while Kappa is having commitment, march actively still recreational industry. Kappa and recreational industry are having very extensive contact, arrive from music TV, arrive from the cinema groovy celebration, had the much promotion activity that has specific aim to disparate recreational industry. Kappa passes the transmission carrier such as movie and TV, broadcast, magazine, Internet hard, trying leader and the trend that create popularity.

The accords with market rule right brand of Kappa brand locates, make the business content inside limits of Kappa alive bound is enjoying high-speed to grow. Unforgettable ad saying " He Who Loves Me Follows Me " -- love me to follow me, make the brand image of Kappa is able to promote ceaselessly. And since Kappa brand entered Chinese market 2002, its " motion, vogue, sex appeal, grade " the market activity of brand fixed position and bring out the best in each other, also make Kappa brand more and more get the favour of fashionable gens. What Kappa brings is wonderful, be worth to expect.

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Nananankino makes a speech:

1, the Chinese road of Kappa -- product / brand transition:

The approach with initial Kappa is complete Italian range of products, include a brand to popularize train of thought even: Sponsor team of armour A football, the way of professional sport, but did not do all the time, dimensions maintains in 1-2 100 million, money spent many; to be after all on that price, the affirmation on major does not go all out to cross Adidas, Nike, charge of their light sale is enough Kappa year of sale. Arrive to was controlled 2004 all the time, chen Zong goes the global meeting that Australia attends Kappa, discovered the Lifestyle series of Kappa, next all high level brewed determination and courage in the bar of 3 lis of collect, decision " do not take common route " -- athletic heart, fashionable form (to it) of the fashionable heart that opposite is Nike, Adidas, motile! Even all dress stylist are the Asian style that comes from Korea, use bold and exaggerated color collocation and Logo, and edition slant thin (the figure is not quite so slim, do not have a law to wear Kappa) , make thirsty sale. The transition of the brand is exited from whole body of sponsor of TV, motion, begin to use the promotion means of popular dress brand: Sponsor star of compere, assistance, take the promotion course with dinkum fashionable popularity, saw capacious prospect eventually.
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